Not everyone is cut out to run a successful restaurant but that doesn’t keep people from trying. Recently there has been a surge in new restaurants opening, mostly in response to a growing number of people who are choosing to eat out more often. Many of these new restaurants will fail. Here are some things you should know to help you stay off that failure list.
With todays heavy use of social media, one popular trend is to take a picture of your meal and send it to all your friends. A smart restaurateur recognizes this as free advertising. Presentation matters now more than ever before. Make your meals worthy of a picture. It may be a big payoff for a small investment.
Taking reservations used to be a sign of a good restaurant, but today less and less restaurants are taking reservations because more and more people aren’t showing up. According to one source, reservation no-shows are 20 percent greater now than before. Don’t take reservations.
If your restaurant is enjoying some success, instead of expanding, maybe look into adding a food truck. According to a 2015 report by IBIS World, the food truck industry cashed in at $1.2 billion in revenue, with a total increase of 12.4 percent over the previous five years; it’s been going through the roof ever since.
Much like restaurant customers like to take and share pictures of their food, a well decorated restaurant will also attract the photo takers. Invest in creating an interesting environment to enhance the customers experience. People love to take photos to share on social media. Make your restaurant an attraction that people will want to come and take pictures of.
Some simple ideas to help your restaurant stay ahead of the curve and take advantage of some new trends.